is a creative laboratory for research, design and development of software, websites, applications for mobile devices with a focus on visual communication and user interface.
was born with the idea of offering an indirect and creative approach to the solution of a project in line with the methodology identified by the psychologist Edward de Bono from which it takes its name.
The process applied by PENSIERO LATERALE uses the four fundamental principles of Lateral Thinking.
These principles allow us to approach a project from different points of view that allow us to broaden the field of investigation and to seek solutions and creative ideas that often escape the sequential logic applied to the basis of rational thought.
THE CREATIVE PROCESS OF PENSIERO LATERALE
- Observation of dominant or polarising ideas
- Research into new methods of investigating reality;
- Evasion from the control of vertical thinking (rational thinking)
- Use of data and fortuitous circumstances.