• Pensiero Laterale is for changing concepts and perceptions instead of trying harder with the same concepts and perceptions.

  • To get a different perspective on a problem, try breaking the elements up and recombining them in a different way

  • There is no dubt that creativity is the most important human resource of all.
    Without creativity, there would be no progress,
    and we would be forever repeating the same patterns."

    (Edward de Bono)

PENSIERO LATERALE

Pensiero Laterale is a creative research laboratory for design and development of software and website applications with particular attention on visual communication, user interface, marketing activities and artistic direction.

Pensiero Laterale born with the idea of offering an indirect and creative approach to solution of a project as suggest by Lateral Thinking methodology.

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WHAT WE DO

SOFTWARE

IT Consultant, Web application Development, Data Management & DB tuning, Application Design

MOBILE APPLICATIONS

Mobile application for iOS (Swift), Android and Windows with Xamarin, Eclipse and Visual Studio

WEB SITES & E-COMMERCE

Web Sites with WordPress CMS, Silverstripe CMS and E-Commerce with ANURA CMS and WordPress

VISUAL COMMUNICATION

Graphic design, Illustration

ARTISTIC DIRECTION

Event Planning and Art Direction

WEB MARKETING & SEO

Advertising, Search engine optimisation
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ANURA 4 CMS

New Version of ANURA CMS available by the end of October 2015.
Completely rewritten in Microsoft Visual Studio 2015 (framework 4.6), the new version has new responsive interface for Desktop environments and mobile devices.

ANURA LOGIN

THE PROCESS

The process applied by Pensiero Laterale using the four basic principles of Lateral Thinking.

These principles allow Pensiero Laterale to tackle a project according to different points of view that make it possibile to broaden the scope of the survey and to seek solutions and creative ideas that often escape to sequential logic applied to the basis of rational thought.

 

Recognize dominant ideas that polarize the perception of a problem.

Think in a creative manner

Searching for differ ways of looking at things

Convert difficult problems into definite opportunities

Relaxation of rigid control of thinking

Help increase number of ideas and new vistas by using and adapting unconventional thinking techniques and methods.

Use of chance to encourage other ideas.

Tap the hidden talents and skills to find solutions to problems.

NEWS

12 Apr 2018

Guida al nuovo regolamento europeo in materia di protezione dati

By PensieroLaterale

Il Regolamento europeo (UE) 2016/679 concernente la tutela delle persone fisiche con riguardo al trattamento dei dati personali e la

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7 Feb 2017

Web Graphic Designer

By PensieroLaterale

Si ricerca un Web Graphic Designer per progetti legati allo sviluppo di applicazioni mobile (iOS), siti web e grafica pubblicitaria. Creatività,

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2 Dec 2016

inmaps per i centri commerciali

By PensieroLaterale

Un gestionale per una comunicazione innovativa e qualcosa di più ggi scopriamo cosa c’è dietro alla quinte di inmaps e

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23 Jun 2016

CasaPerCasa

By PensieroLaterale

Casapercasa prima di tutto è un luogo, uno spazio in cui persone materiali e soluzioni, si muovono in libertà. New

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16 Jun 2016

INMAPS – Indoor Navigation & Marketing

By PensieroLaterale

inmaps Il tuo museo a portata di tap Live @ MUSEO NOVECENTO Firenze Visitatore Scale, corridoi e saloni si susseguono una

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1 Mar 2016

Sviluppatori iOS – Android – Xamarin

By PensieroLaterale

Pensiero Laterale ricerca sviluppatori iOS (XCode, Xamarin) e Android (ADT, Xamarin) per collaborazioni su alcuni progetti importanti. iOS (XCode) -

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  •  “Around here, however, we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things, because we’re curious…and curiosity keeps leading us down new paths.”

    Walt Disney

  • “There is no dubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.”

    Edward de Bono

  •  “The only thing that interferes with my learning is my education.
    Imagination is everything. It is the preview of life’s coming attractions.”

    Albert Einstein

  •  “The only way to do great work is to love what you do.
    If you haven’t found it yet, keep looking. Don’t settle..”

    Steve Jobs

  •  “Everything is easier said than done. Wanting something is easy.
    Saying something is easy. The challenge and the reward are in the doing.”

    Steve Maraboli
HTML5
VISUAL STUDIO
APPLE iOS
ANDROID
XAMARIN
SQL SERVER

ANURA

Manage website and mobile app

ANURA CMSavailable from October 2015
  • Users, Blog, Templates, Newsletter
  • E-Commerce features
  • iOS/Android App Backend
Info Request

Manage your Documents

ANURA DOCavailable from November 2015
  • Document Management
  • Cloud file
  • Web Services for external App
Info Request

Manage requests and projects

ANURA PROavailable from December 2015
  • Help Desk System
  • Project Management
  • Collaboration Tools
Info Request
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CONTACT

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